Many of you have no doubt noticed that every advisor's least favourite discount broker has recently amended its marketing campaign and stopped claiming that investors could be 30% better off with Questrade. Unfortunately, they have amended it to claim the number is now 50% better off despite their robo advisor offering returns falling far from the initial promise so far.
In light of this, I thought many would benefit from revisiting my previous blog posts regarding this marketing tactic and how/why they are getting away with promises no advisor could even make without being rightfully reprimanded by their compliance department.
Questrade’s Marketing: Valid Points, the Denial of the Value of Advice, and Undeliverable Brand Promises. — JasonPereira.ca
There’s one company in Canada that financial advisors almost universally hate: Questrade. It’s no mystery as to why; after all, Questrade has – for years – focused its marketing efforts on ads attacking the advisory industry, questioning our value and above all else, our cost.
Jason Pereira
Questrade Revisited: Clarifications . . . and Dangerous Loopholes — JasonPereira.ca
A few weeks ago, I published a critique of Questrade’s marketing and brand promise . As the post gained traction, several people publicly commented both in support and opposition to the article, and many more reached out privately.
Jason Pereira
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